Our brand ethos centers on creating meaningful impact for animal welfare and the environment.
We believe choosing eco-friendly, sustainable pet products helps to build a healthier planet and a better future for all living beings.
Sustainable Products, Meaningful Impact.
Joué, inspired by the French word for ‘play,’ offers eco-friendly, premium pet products designed for joyful bonding. Our sustainable range supports pet safety and planet care, using durable, high-quality materials. Invest in your pet’s wellbeing while promoting conscious living and building lasting connections through purposeful, planet-friendly pet essentials.
Committed to Durable, Eco-Friendly Products That Last for Years and Generations.
We’re committed to creating eco-conscious, long-lasting pet products that minimize environmental impact. Designed for durability and everyday use. Our products are made to last, so you can feel confident in your purchase from the first unboxing to years of play, comfort, and care for both your pet and the planet.
Supporting Animal Welfare Through Every Purchase You Make
In addition to offering eco-friendly pet products, our Paws Forward initiative donates a portion of proceeds to trusted animal welfare organizations worldwide. We’re passionate about promoting ethical treatment of animals and proudly support nonprofits that align with our mission of compassion, sustainability, and responsible pet care.
OUR PARTNER AFFILIATES
SAVE THE DALS
Save the Dalmatians and Other Canine Rescue strives to help as many dogs as they can, across the nation. Though based in California, they receive requests for assistance from shelters, and individuals, from every state. As such, they work with other rescues, and volunteers, from everywhere to do what they can for those in need.
PUP ACADEMY
Ultimutt Pup is your dog’s home away from home, offering positive-style training, engaging day camps, and luxury sitting. Based in Orange County, California, we provide safe, loving, and enriching experiences where pups learn, play, and thrive—so you can enjoy peace of mind knowing they’re in the best care possible.
